MarineShift360 Launched at METSTRADE

10 December 2018

The METSTRADE Show is the world’s largest trade exhibition of marine equipment, materials, and systems, an international B2B conference for the marine leisure industry. After three days at the conference, it was clear that much of the yachting industry is ready for change, and this international event offered an ideal opportunity and setting to launch MarineShift360, a new marine industry collaboration that is delivering a bespoke life cycle assessment (LCA) tool to help the industry take responsibility for the environmental impacts of their products. The tool, which is in phase two of development, is now looking for ten industry pilot partners to begin the next stage of development. If you’re interested in finding out how MarineShift360 could support your business, please contact 

All businesses in the marine industry are encouraged to provide immediate input by taking part in a questionnaire, which will help ensure the data and processes modeled are useful industry-wide you can complete the questionnaire here

Conference Opening & DAME Design Awards

The conference was kicked off by Hervé Gastinel, CEO of Beneteau, the world’s largest boat builder. Mr. Gastinel spoke about the company’s key pillars of product innovation, one of which is eco-friendly boating. Beneteau has developed these pillars based on feedback from customers, and the message was clear -- consumers are now demanding boats that are sustainable.

The prestigious DAME Design Award 2018 was presented to Triskel Marine Integrel. Triskel Marine used 15 years’ research into power efficiency onboard boats and superyachts to create Integrel, which exploits the gap between the propeller curve and optimum efficiency of a propulsion engine, thus improving the efficiency of the fuel that is burned and avoiding the need for a separate generator. The Jury particularly noted the Integrel system’s ability to improve the environmental footprint of leisure boating, its simplicity of operation providing long periods of quiet ship operation and its potential to be further developed for a wide range of applications. This mention highlights that ecological considerations are becoming mainstream and something that both manufacturers and consumers are actively looking at across all products not just in exclusive ‘green’ categories.

Innovation Station

The I-nnovationLAB offers a central stage for all innovation products at the METSTRADE Show. It showcases the nominated products of the DAME Design Award and the shortlisted companies for the Boat Builder Awards for Business Achievement and hosts seminars, workshops, debates and presentations. This year six panels at the I-nnovationLAB discussed sustainability in the marine industry.

One of the highlights was the panel entitled ‘How Green is Green in the Leisure Marine World’ which focused on established sustainability initiatives in the marine industry. Led by Peter Franklin of Yacht Media, panellists included Dr. Vienna Eleuteri, Sustainability Manager, Viareggio Superyachts; Ken Wittamore, Managing Director, Triskel Marine; Dr. Jaap van der Woude, Sustainability Committee Chairman, EuCIA; and James Starkey, Graduated Bachelor in Yacht Design & Production.

The dynamic conversation covered a variety of topics including the benefits of legislation, the need for a widely used Life Cycle Assessment tool, along with considerations for the end of life of boats, and the energy-intensive materials and high-end technology products used to operate a superyacht. The basics of how to drive change in the industry, how to use sustainable materials, and looking at different business models to shift change were also addressed. The requirement of tools, such as Marine Shift 360’s Life Cycle Assessment (LCA) tool, was mutually agreed to be critical to future improvements.