MarineShift360 expands Pilot Partnership with GreenBoats, Marlow Ropes and OneSails

14 August 2019

MarineShift360, the partnership-driven collaboration developing a new Life Cycle Assessment (LCA) tool for the marine industry, welcomes three new Pilot Partners: German company GreenBoats, and UK companies Marlow Ropes and OneSails will contribute valuable data to further develop MarineShift360’s bespoke LCA tool ahead of its commercial release. These new partnerships further strengthen the MarineShift360 industry collaboration, which now features 10 marine businesses, including Allen Brothers, Arksen, Emkay Plastics, Multiplast, Princess Yachts, RS Sailing and Wessex Resins.

Motivated by consumer demand and expected changes to legislation, the marine industry is under the spotlight to make advances in closed-loop product design, moving away from the linear ‘take-make-waste’ approach and towards a circular economy. In collaboration with Founding Sponsor 11th Hour Racing, an international organisation that harnesses the power of sport to innovate change for the health of our oceans, MarineShift360 is actively developing its LCA tool to equip the industry with the means to understand product sustainability.

The LCA tool quantifies the environmental impacts of a product’s full life cycle, from raw materials at the beginning to disposal at the end of a product’s life, allowing the user to make informed decisions at the design stage to mitigate such impacts. The pilot partners will work alongside MarineShift360 to tailor the tool to the unique needs of marine businesses in a bid to empower the wider industry to make smart choices within design and manufacturing processes. The project will continue to forge development partnerships to further enhance the performance of the tool, with the vision of creating a tool that is built by the industry, for the industry.

Friedrich Deimann, CEO at GreenBoats, says: “We supply our clients with standardised as well as custom made components made of sustainable composites. The materials we use are recycled or of natural origin; sometimes both. Initially the switch from conventional to sustainable constitutes an increase in product costs. However, the probability for such an investment will significantly increase with this LCA tool, as it allows our clients to communicate the added value to their respective customers.”

Emma Donovan, Marketing Manager at Marlow Ropes, says: “We are extremely committed to sustainable manufacturing processes and doing all that we can to implement environmentally conscious initiatives throughout all our processes from the yarn that we source, to our rope manufacturing methods, our waste and recycling goals and our sustainable packaging endeavours. In light of our environmental objectives, partnering with MarineShift360 makes absolute sense to us. Using the LCA tool allows us to monitor where our efforts are making an impact, and where further improvements are needed. For the marine industry at large, it has never been more urgent for all businesses and manufacturers to audit and understand their own processes and the impact they have on the very environment that we all rely on so heavily.”

Peter Kay, Managing Director, at OneSails, says: “As sailors, we, more than most, appreciate the benefits of a clean marine environment, and so it’s particularly troubling that as marine manufacturers, we are contributing to the pollution of the planet. At OneSails we have already engaged with the problem by developing our novel, recyclable, sail structure 4T FORTE. By participating in the MarineShift360 initiative, we aim to take that further by analysing in detail our entire production process, and in so doing help develop a tool which can be used to guide the industry to a more sustainable future.”

To find out more about the tool and enquire about future partnership opportunities please contact

All businesses in the marine industry are encouraged to provide immediate input by taking part in a questionnaire on the MarineShift360 website, which will help ensure the data and processes modelled are useful industry-wide: