Our Heritage

MarineShift360 has its roots in the life cycle assessment tool developed during the British challenge for the 35th America’s Cup in 2017 by 11th Hour Racing.

11th Hour Racing has forged a partnership with Into the Blue to continue to develop this LCA tool from a one-off, in-house tool to something that can provide significant value to the entire marine industry.

MarineShift360 has been founded to drive positive sustainable changes towards design and manufacturing in the marine industry.

MarineShift360 will enable businesses to understand and take responsibility for the impact of their products; drive innovation in design to produce environmentally and economically sustainable products not yet on the market; and adapt to potential environmental legislation.

11th Hour Racing establishes strategic partnerships within the sailing and maritime communities to promote collaborative, systemic change benefitting the health of our ocean.

Into the Blue’s core team has been instrumental in developing award-winning sustainability projects and are passionate about bringing the marine industry to the conversation.

Our Mission

  • Deliver a marine industry Life Cycle Assessment tool that facilitates smart choices within design and manufacturing processes.
  • Use industry wide data to continuously develop the tool, designed specifically for the marine industry.
  • Provide a platform that encourages collaboration across the marine community to better quantify its environmental impact, share sustainability best practices and inspire positive change.